Sleeve boxes combine an inner tray with an outer sleeve that slides off to reveal the product. The movement adds a moment of anticipation to unboxing, which is why sleeve and sliding drawer boxes are popular for gifts, chocolates, cosmetics, apparel and subscription kits across the UAE.
Sleeve Box Options
- Tray and sleeve: a printed sleeve slides over a folding or rigid tray.
- Rigid drawer boxes: a sturdy drawer that slides out of a rigid shell, often with a ribbon pull.
- Band sleeves: a narrow printed band around a plain box, a low-cost way to brand stock packaging.
- Window sleeves: a die-cut window in the sleeve shows the product inside.
Design Ideas
Print the sleeve in your brand colours and keep the tray in a contrasting shade, or print a message inside the tray that appears as the sleeve slides off. Seasonal sleeves let you refresh the look for Ramadan, Eid or year-end gifting while reusing the same trays.
Materials and Finishes
Folding sleeve boxes use SBS or kraft board, while rigid drawer boxes use thick greyboard for a premium feel. Foil, embossing and soft-touch lamination work especially well on sleeves.